SEO (Search Engine Optimization) SEO is a digital marketing discipline that focuses on increasing the visibility of the results of organic (unpaid) search engines queries. SEO encompasses both the technical and creative elements needed to improve rankings, boost traffic and increase awareness. There are many aspects of SEO, from the words on your page to the way other sites link to us on the internet. Used in its simplest form, SEO is the way to ensure that our website is structured so that search engines understand it and index it. It’s not just about building search engine friendly websites. It’s about making our site better for people too.SEO includes searching and finding the words and phrases (long tail) that generate traffic to the website, create a friendly site with several search engines (Bing, Yahoo, Google, Opera), create links, among others.Do we really need SEO?Most of the traffic on the internet is driven by major search engines such as Google, Yahoo and Bing.While social networks and paid advertising generate visits to websites, search engines are the main method of navigation for most Internet users, regardless of whether our page is information, content, products or services.
SEOSearch engines are the way to direct specific traffic. If Google can not add our content to their databases and find us, no one can find us and we will not have the visibility necessary to generate visits.Investing in good SEO can have a more than proportional rate of return compared to other types of marketing, providing income in advertising, sales, brand visibility, etc.Search queries (keywords that we put in the search box) are the key to find those specific things where we want to go, and that is why it is so vital to place on our web site those “keywords”.Although search engines are smart and algorithms are becoming more specific and advanced, they still need help. They have a limit on how they can discover relevant content, and that is where the right SEO can generate thousands of visits and greater visibility, while incorrect actions can make our site invisible.SEO helps to improve the classification so that the content is located where users find it more easily, and this generates a decisive advantage in visitors and customers.Can I do SEO on my own?The SEO world is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free education about SEO is widely available on the web, in text formats, or on Youtube tutorials. If you combine this with a little practice, you can become a guru.Depending on your time commitment, your willingness to learn and the complexity of your website, you may decide that you need an expert to handle things for you. The firms that practice SEO may vary; some have a highly specialized approach, while others are broader and more general.In any case, it is good to have a firm understanding of the core basics.

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