E-commerce or electronic commerce, is the process in which two or more parties conduct a business transaction through a computer and an access network. Nevertheless, doing it properly is not as simple as it seems, because you must choose the products and services you want to promote online, and even redefine the sales, distribution, costs, marketing and customer service.
We present you a series of steps to achieve a successful e-commerce:
1. Define the type of product that you will sell:
Not all products have the right characteristics to be sold online. Ask yourself these questions: Is it easy to handle? Is my product susceptible to offers? What population would be interested in it? The demographic aspect is essential.
2. Find a specialized provider:
A provider that meets your needs, that guarantees secure transactions and keeps your customers’ information confidential is the key to a good e-commerce.
3. Take care of the design:
Your page should be distinguished from the millions of existing pages, especially if they sell similar products. It should contain attractive spaces for offers and promotions, as well as a space for suggestions from clients.
4. Be aware of your inventory:
Having availability in your inventory is important. It is better to offer what you really have and guarantee the satisfaction of your customers.
5. Plan the logistics:
Use reliable courier or delivery companies for your merchandise. It is necessary that this company has worldwide coverage and has effective tracking services for its shipments and packages.
6. Establish a payment plan:
Online consumers are currently opting for direct and rapid payment mechanisms. Normally the most common method is payment by credit card.
7. Provide an optimal customer service:
We recommend providing a comprehensive customer service, in which you follow up e-mails, messages on social networks and consultation calls from your clients. This will allow you to know them thoroughly and know what their needs and requirements are.